Big Technology Podcast

How Apple Upended Digital Advertising — With Orchid Bertelsen and David Herrmann

Mar 16, 2022

Orchid Bertelsen, CEO of Common Thread Collective, and David Herrmann, President of Herman Digital, dive into how Apple's anti-tracking changes have transformed digital advertising. They discuss the challenges small businesses face amid soaring costs and stricter data privacy rules. The conversation reveals how platforms like TikTok and Amazon are taking advantage of Facebook's struggles, reshaping brand storytelling and marketing strategies. They also highlight the need for creativity in this new landscape where user privacy and business sustainability must coexist.

01:06:04

Episode guests

David Herrmann

Orchid Bertelsen

AI Chapters

Episode notes

Intro

3min

Navigating Digital Advertising in a Privacy-First World

28min

Shifts in Digital Advertising and Data Privacy

8min

Impact of System Breakdowns on Digital Advertising Metrics

2min

Facebook's Advertising Challenges in a TikTok Era

16min

Navigating the D2C Advertising Landscape: Amazon vs. Independent Platforms

3min

Navigating the E-Commerce Advertising Landscape

4min

Orchid Bertelsen and David Herrmann are two senior advertising professionals who’ve watched Apple’s anti-tracking changes upend the digital ad industry from the ground. They join Big Technology Podcast to discuss how what Apple’s “ask not to track” notification actually works, how it’s changed the way advertisers do business, how small businesses have felt the impact, and which platforms it's empowered at Facebook’s expense. Stay tuned for the second half where we discuss how Apple, TikTok, and Amazon’s businesses have changed thanks to this massive, underrated power move.

This week's direct-to-consumer article: “A Reckoning.” The Direct To Consumer Craze Is Slamming Into Reality.

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