How Apple Upended Digital Advertising — With Orchid Bertelsen and David Herrmann
Big Technology Podcast
Facebook's Advertising Challenges in a TikTok Era
This chapter explores the growing challenges Facebook faces in the digital advertising sector, primarily due to competitors like TikTok and YouTube that are redefining ad spending dynamics. It emphasizes the need for advertisers to adapt to evolving consumer preferences and the importance of authentic, engaging content on emerging platforms. The discussion highlights the transformation in marketing strategies, pointing to TikTok's innovative advertising capabilities and user engagement as significant factors in this shift.
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