How Apple Upended Digital Advertising — With Orchid Bertelsen and David Herrmann
Big Technology Podcast
Navigating Digital Advertising in a Privacy-First World
This chapter explores the profound effects of Apple's privacy measures on digital advertising, particularly how user consent requirements have reshaped ad targeting strategies. The discussion highlights the challenges faced by both large and small businesses in adapting to rising advertising costs and stricter data tracking protocols. Additionally, it emphasizes the need for creativity in marketing and the balance between user privacy and business sustainability.
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