Orchid Bertelsen

CEO of Common Thread Collective, an e-commerce growth agency, offering insights into the impact of Apple's ad tracking changes.

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Mar 16, 2022 • 1h 6min

How Apple Upended Digital Advertising — With Orchid Bertelsen and David Herrmann

Orchid Bertelsen, CEO of Common Thread Collective, and David Herrmann, President of Herman Digital, dive into how Apple's anti-tracking changes have transformed digital advertising. They discuss the challenges small businesses face amid soaring costs and stricter data privacy rules. The conversation reveals how platforms like TikTok and Amazon are taking advantage of Facebook's struggles, reshaping brand storytelling and marketing strategies. They also highlight the need for creativity in this new landscape where user privacy and business sustainability must coexist.