David Herrmann

Join paid social legend, David Herrmann, in a discussion about navigating Meta's performance issues, importance of diversifying ad spend across different channels like Pinterest, Snapchat, and Twitter, testing and scaling strategies, minimizing creative testing, optimizing campaigns by product offerings and asset types, challenges of consolidation, importance of creative diversity, and measuring performance by placement.

In this conversation, marketing guru David Herrmann returns to share insights on balancing brand memorability with ROI. He discusses effective channel diversification strategies as Q4 approaches and delves into creative approaches to advertising. David emphasizes the importance of measuring marketing effectiveness and optimizing Meta ads, all while navigating the unique challenges of DTC marketing. With a focus on adapting to new platforms like Reels, he provides actionable tips for creating engaging content that resonates with audiences.

Orchid Bertelsen, CEO of Common Thread Collective, and David Herrmann, President of Herman Digital, dive into how Apple's anti-tracking changes have transformed digital advertising. They discuss the challenges small businesses face amid soaring costs and stricter data privacy rules. The conversation reveals how platforms like TikTok and Amazon are taking advantage of Facebook's struggles, reshaping brand storytelling and marketing strategies. They also highlight the need for creativity in this new landscape where user privacy and business sustainability must coexist.