E032: How To Balance Brand Memorability & ROI In Your Creative Ad Strategy with David Herrmann

We’ve got a special guest today, David Herrmann is back, our first ever second time guest. We’re talking about what channels we’re scaling as we head into Q4, we talk about ad account builds, creating a memorable brand, we get deep into meta media buying and creative diversification and what that means for your ad account and lots more.

00:00 Introduction

06:04 Channel Diversification Strategies

11:52 Creative Approaches in Advertising

17:46 Measuring Marketing Effectiveness

24:05 Balancing Brand and Performance Marketing

34:00 Building Memorable Brands

39:07 The Challenge of DTC Marketing

44:13 Optimizing Meta Ads for Performance

51:47 Creative Diversity in Advertising

56:05 Adapting to New Platforms: Reels vs. Feed

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

David's first appearance on the podcast:

YouTube - https://youtu.be/ostjzdP7y2U

Spotify - https://open.spotify.com/episode/6Ep75J0weFLw8umy3hzpJ6?si=ac6a3dbd8af64018

Powered by:

Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠

Prescient AI.

⁠⁠⁠https://www.prescientai.com/operators

Richpanel.

⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

Sign up to the 9 Operators newsletter here: https://9operators.com/