Marketing Operators Operators Titans E004: David Herrmann, the Media Buyer’s Media Buyer
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Oct 16, 2025 David Herrmann, founder of Herman Digital and a paid-media expert with nearly 20 years in e-commerce, shares his incredible journey from selling MRI machines online to managing over a billion dollars in ad spend. He highlights the evolving role of agencies in creative strategy, the importance of patience in testing, and his thoughts on Facebook's complexities. Listeners will also learn about innovative AI-driven tactics, the significance of matching channels to audience intent, and the value of nurturing high-skill teams amidst challenges.
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Selling An MRI Machine Via Twitter
- David once sold an MRI machine online through Twitter and phone calls as part of an agency assignment.
- He and his partner figured out niche, one-off transactions using direct outreach and unconventional channels.
Seasonal Calendar Business Scale
- David ran a massive seasonal calendar and planner business that scaled quickly for a short annual window.
- He treated it as a tight, repeatable funnel that fired up in August and shut down after peak season.
Local Outreach Launched His Agency
- David left corporate and landed a $3,000/month client selling marina boat slips to fund his agency start.
- He used local outreach to build a patchwork of clients and grow the business gradually.