30 Minutes to President's Club | No-Nonsense Sales

Hall of Fame: Vin Matano Ep. 142

Jun 24, 2024

Sales professional Vin Matano shares actionable tips on focusing energy on select accounts, using email as a hub for multichannel outreach, getting creative with channels like Twitter, and threading emails throughout the sales cycle. He emphasizes personalized outreach, effective prospecting on Twitter, and leveraging tools like Superhuman for productivity.

33:54

Episode guests

Vin Matano

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Focus on 5-10 accounts weekly using multichannel approach.

Utilize email as hub and other channels creatively for outreach.

Deep dives

Unique Approach to Email Prospecting

Vin Matano has a unique approach to prospecting, focusing on email prospecting without using cadence tools. He emphasizes the importance of cutting through the noise by using Twitter and unconventional email strategies. Additionally, he offers email templates for prospecting and multithreading in his episodes.

Intro

2min

Unconventional Email Prospecting Approach and Personalized Outreach

16min

Effective Prospecting Strategies and Timing in Outreach

3min

Sales Prospecting and Communication Strategies

7min

Adopting Sales Tactics and Personalizing Cold Emails for Efficient Meetings

2min

FOUR ACTIONABLE TAKEAWAYS

Pick 5-10 accounts per week and focus all of your energy on them. That might look like sending emails Monday and Wednesday, then going multichannel on Friday.
Use email as your hub and other channels as your spokes with your CTA on the other channels pointing back to your email.
The email channel can get flooded; get creative with other channels like Twitter. Vin was able to book a meeting off of a backward jump shot.
Use email to keep threading throughout your sales cycle. One way to do this is through direct mail.

PATH TO PRESIDENT’S CLUB

Sr. Account Executive IC-5 @ Demandbase
Strategic Advisor @ Aligned
Strategic Partner @ Outplay

RESOURCES DISCUSSED

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more