FOUR ACTIONABLE TAKEAWAYS
- Pick 5-10 accounts per week and focus all of your energy on them. That might look like sending emails Monday and Wednesday, then going multichannel on Friday.
- Use email as your hub and other channels as your spokes with your CTA on the other channels pointing back to your email.
- The email channel can get flooded; get creative with other channels like Twitter. Vin was able to book a meeting off of a backward jump shot.
- Use email to keep threading throughout your sales cycle. One way to do this is through direct mail.
PATH TO PRESIDENT’S CLUB
- Sr. Account Executive IC-5 @ Demandbase
- Strategic Advisor @ Aligned
- Strategic Partner @ Outplay
RESOURCES DISCUSSED
