Adopting Sales Tactics and Personalizing Cold Emails for Efficient Meetings

FOUR ACTIONABLE TAKEAWAYS

• Pick 5-10 accounts per week and focus all of your energy on them. That might look like sending emails Monday and Wednesday, then going multichannel on Friday.
• Use email as your hub and other channels as your spokes with your CTA on the other channels pointing back to your email.
• The email channel can get flooded; get creative with other channels like Twitter. Vin was able to book a meeting off of a backward jump shot.
• Use email to keep threading throughout your sales cycle. One way to do this is through direct mail.

PATH TO PRESIDENT’S CLUB

• Sr. Account Executive IC-5 @ Demandbase
• Strategic Advisor @ Aligned
• Strategic Partner @ Outplay

RESOURCES DISCUSSED

• Join our weekly newsletter
• Things you can steal
• Download Vin's 5 Emails from Prospecting to Close