Microsoft's Ad Chief on the company's stealth retail media ambitions, and the latest on Bing and AI

Next in Media spoke with Kya Sainsbury-Carter, Corporate Vice President, Microsoft Advertising about how consumers are responding to more chat-based searches on Bing, thanks to the incorporation of lots of Generative AI-tech - and what that means for brands and publishers. Sainsbury-Carter also laid out the case for Microsoft to become a central player in commerce media, as it helps retailers both channel more demand and provide brands with more one-stop shopping.

Guest: Kya Sainsbury-Carter

Host: Mike Shields

Sponsored by: Beet.TV

Produced by: Fresh Take