Microsoft's Ad Chief on the company's stealth retail media ambitions, and the latest on Bing and AI
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AI and the Future of Advertising
AI still feels like it's very early in terms of most brands and publishers really revamping the way they work. We're all kind of starting slow on this from our perspective you know we didn't want to ask advertisers to spend a bunch of time and energy thinking about how they might use it when we didn't have a lot of volume which would have been disrespectful to people's time. There's huge potential for this new technology to really rethink traditional ad experiences including more visually rich and immersive experiences.
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