The Challenges of Bringing Microsoft's Marketing Solutions Together

Microsoft's Kia Sainsbury Carter says the company has a huge collection of assets that are really interesting and seem to be you seem to be fully full bore going forward again if you were if you ever had stopped. Microsoft is an 18 billion dollar business so we're not talking about a small business and I think the size probably surprises people at times bigger than Snapchat Twitter Pinterest combined. How do we make it easy for marketers to both understand that full funnel portfolio and how those pieces can come together to deliver against broad set of goals because they've got a lot of silos too, she adds.