Microsoft's Ad Chief on the company's stealth retail media ambitions, and the latest on Bing and AI
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The Benefits of Promoting IQ to Retailers
Promo. IQ helps connect the dots on in store and digital with what's better than just doing this out of your own? Like how does it with the benefit to both sides? Yeah, I mean, we're we are focused first on the retailer. And so we've we've needed to take that initial focus, which I think was very healthy. It got us much deeper into understanding why are retailers entering the space.
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