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VinePair Podcast
How Guinness (Re)Conquered America
Dec 23, 2024
Laura Merritt, President of Diageo Beer Company and Premix, dives into the resurgence of Guinness in America. She shares fascinating insights on the brand's effective marketing strategies and its cultural significance, especially during festive seasons. The discussion highlights innovative trends, like 'splitting the G,' showcasing how Guinness connects with its loyal fans. Laura emphasizes the brand's reliability and low-calorie offerings, reshaping public perception and expanding its market reach. Tune in for an exploration of Guinness's growing presence in the beer landscape!
40:12
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Quick takeaways
- Guinness has achieved significant growth through a successful marketing strategy that resonates with craft beer enthusiasts seeking quality and reliability.
- The brand fosters consumer loyalty by promoting organic traditions and communal experiences, enhancing its identity beyond just being a beverage.
Deep dives
Crown Royal's Distinctive Quality
Crown Royal Canadian Whiskey stands out as America's top premium Canadian whiskey due to its exceptional recipe and careful blending of the finest whiskeys. Notably, the Crown Royal 18-Year, a rare blend aged for 18 years, has received high praise and even earned a spot on the top spirits list in America. The meticulous craftsmanship by the Master Blender amplifies its appeal, making it a favorite among whiskey enthusiasts. Such quality not only contributes to the brand's reputation but also provides consumers with a pleasurable tasting experience.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode