VinePair Podcast How Guinness (Re)Conquered America
Dec 23, 2024
Laura Merritt, President of Diageo Beer Company and Premix, dives into the resurgence of Guinness in America. She shares fascinating insights on the brand's effective marketing strategies and its cultural significance, especially during festive seasons. The discussion highlights innovative trends, like 'splitting the G,' showcasing how Guinness connects with its loyal fans. Laura emphasizes the brand's reliability and low-calorie offerings, reshaping public perception and expanding its market reach. Tune in for an exploration of Guinness's growing presence in the beer landscape!
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
Holiday Shenanigans and Beverage Preferences
01:58 • 2min
Bourbon and Culinary Delights in Philadelphia
03:31 • 5min
Guinness: A Resurgence of Heritage and Craft
08:51 • 12min
Creative Engagement with Guinness
20:36 • 16min
Engaging Consumers Through Meaningful Experiences
36:07 • 2min
Celebrating Guinness: Pints and Podcasting
37:50 • 2min