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2min chapter
How Guinness (Re)Conquered America
VinePair Podcast
Engaging Consumers Through Meaningful Experiences
This chapter explores innovative marketing strategies that prioritize meaningful consumer experiences over conventional advertising. It showcases the significance of engagement during celebratory moments, highlighting a memorable advertisement that utilized a playful concept to resonate with social media audiences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode