How Guinness (Re)Conquered America
VinePair Podcast
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Guinness: A Resurgence of Heritage and Craft
This chapter explores the speakers' anecdotes about their upcoming trip to Canada while delving into the historic beer brand Guinness and its recent popularity surge. Through an interview with the head of Diageo Beer Company, they discuss the brand's effective marketing strategies, cultural significance, and consumer appeal, particularly during festive seasons. The conversation highlights Guinness's reliability and low-calorie options, reshaping public perception and expanding its market reach with new product offerings.
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