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16min chapter
How Guinness (Re)Conquered America
VinePair Podcast
Creative Engagement with Guinness
This chapter explores the innovative consumer-driven trends around Guinness, particularly the grassroots phenomenon known as 'splitting the G.' The discussion highlights the brand's connection to its loyal fans and the fun interactions that arise when enthusiasts showcase their skills. Additionally, the speakers delve into Guinness's marketing strategies and its growing presence in the American market, emphasizing community connections and upcoming initiatives for 2025.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode