Laura Merritt, President of Diageo Beer Company and Premix, dives into the resurgence of Guinness in America. She shares fascinating insights on the brand's effective marketing strategies and its cultural significance, especially during festive seasons. The discussion highlights innovative trends, like 'splitting the G,' showcasing how Guinness connects with its loyal fans. Laura emphasizes the brand's reliability and low-calorie offerings, reshaping public perception and expanding its market reach. Tune in for an exploration of Guinness's growing presence in the beer landscape!
