Gamecraft

Hasbro and Lego (Ep. 22)

33 snips
May 7, 2025
Explore how Hasbro and Lego navigated the gaming industry, revealing their distinct paths and strategies. Discover tales of licensing triumphs, like the iconic Lego Star Wars collaboration, and learn about Hasbro's strategic acquisitions and iconic Monopoly Go. The podcast also dives into the rise of competitive block-based games like Minecraft and Roblox, highlighting challenges that both toy giants faced in the digital realm. Tune in for insightful commentary on how these brands adapted their business models and influenced modern gaming culture.
Ask episode
AI Snips
Chapters
Books
Transcript
Episode notes
ANECDOTE

Hasbro's Failed Activision Bid

  • Mitch Lasky shared a story about Hasbro's attempt to buy Activision in the late 1990s.
  • The deal fell through, which was a pivotal moment in video game business history.
INSIGHT

High Bar of Licensing Success

  • Hasbro's licensing success with Baldur's Gate 3 and Monopoly Go set a high bar for future deals.
  • Such landmark deals demonstrate that licensors rarely achieve this level of success consistently.
INSIGHT

Lego's Game Success via Licensing

  • Lego’s interactive game success stems from licensing and partnering with other IPs like Star Wars.
  • Collaborations with LucasArts and Traveler's Tales created a unique, successful cross-IP game experience.
Get the Snipd Podcast app to discover more snips from this episode
Get the app