Gamecraft cover image

Hasbro and Lego (Ep. 22)

Gamecraft

00:00

Lego's Digital Transformation

This chapter explores Lego's evolution from a traditional toy to a digital medium, highlighting the challenges posed by competitors like Minecraft and Roblox. It also discusses Lego's collaboration with Epic Games that led to the successful launch of Lego Fortnite Odyssey in the 2020s.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app