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Hasbro and Lego (Ep. 22)

Gamecraft

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Navigating the Lego Star Wars Collaboration

This chapter explores the intricate negotiations and partnerships between Lego, Star Wars, and Traveler's Tales amid shifting ownership dynamics due to Disney's acquisition of Lucasfilm. It highlights the creative and commercial success of Lego Star Wars video games, illustrating their impact on both interactive gaming and subsequent Lego films.

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