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Hasbro and Lego (Ep. 22)

Gamecraft

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The Evolution of Monopoly and Lego: Success Stories in Gaming

This chapter delves into the successful mobile adaptation of Monopoly into Monopoly Go and its comparison to casino gaming, alongside Hasbro's minimal-risk acquisition strategies. It also traces Lego's history from wooden toys to plastic bricks, highlighting its effective licensing strategies and the importance of intellectual property in the gaming industry.

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