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SCARF Model Overview
- The SCARF model describes five social domains: Status, Certainty, Autonomy, Relatedness, and Fairness.
- These domains trigger either threat or reward responses in the brain during social interactions.
Threat and Reward System
- The brain's primary organizing principle is to minimize threat and maximize reward, influencing behavior.
- Negative social experiences have a stronger impact than positive ones because we rely on others for survival.
SCARF Model Origin
- David Rock's interest in neuroscience began while on faculty at NYU, leading to the development of coaching programs incorporating brain research.
- The SCARF model emerged after three years of research, culminating in a moment of insight in the Philippines.