Uncensored CMO cover image

Uncensored CMO

How confused.com challenged the meerkats on smaller budgets - Sam Day

Jan 3, 2024
Sam Day, former CMO of confused.com, shares the secret behind their successful campaigns on limited budgets. Topics include management advice, brand vs price in insurance comparison, and how to compete in a highly competitive market. The chapter also discusses selecting advertising agencies and pitching to CMOs.
52:06

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Marketing and advertising are crucial for success in the highly competitive insurance comparison market.
  • Passion and interest are important in marketing; aspiring marketers should stay informed and demonstrate deep enthusiasm for their craft.

Deep dives

The importance of marketing in the insurance comparison market

In this podcast episode, the speaker discusses the intense competition in the insurance comparison market and the crucial role of marketing. They explore how marketing and advertising can make all the difference to the success of a company in this highly competitive industry. The guest, Sam Day, the former CMO of Confused.com, shares his experience and insights on successfully challenging his competitors and taking his company from fourth place to second place on limited budgets. He emphasizes the importance of efficient and effective marketing strategies in achieving success.

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner