Uncensored CMO How confused.com challenged the meerkats on smaller budgets - Sam Day
Jan 3, 2024
Sam Day, former CMO of confused.com, shares the secret behind their successful campaigns on limited budgets. Topics include management advice, brand vs price in insurance comparison, and how to compete in a highly competitive market. The chapter also discusses selecting advertising agencies and pitching to CMOs.
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Early Leadership Failure and Growth
- Sam Day struggled with managing 12 direct reports early in his career and tried to be popular rather than a leader.
- His boss helped him reset, and he rebuilt his leadership approach through experience and a new model.
Leadership for Growing Teams
- Respect, not popularity, is critical when leading larger teams; people want clear direction.
- Let go of hands-on tasks and deliver through others to achieve more collectively.
Advertising Measurement Complexity
- Advertising is proven to grow brands but difficult to measure precisely.
- Triangulating multiple measurement methods provides the best understanding to optimize marketing channels.