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How confused.com challenged the meerkats on smaller budgets - Sam Day

Uncensored CMO

CHAPTER

Pitching to CMOs and Understanding the Customer's Problem

This chapter discusses the advice for people pitching to CMOs, highlighting the importance of planning, strategy, and understanding the company's problems. It also talks about starting with the customer's problem when giving advice and shares a story about using system one testing to guarantee a pitch win.

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