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How confused.com challenged the meerkats on smaller budgets - Sam Day

Uncensored CMO

CHAPTER

Success and Challenges as a CMO

The speaker shares their experience as a CMO, discussing their success in implementing changes and strategies at different companies. They also highlight the challenges faced at Confused.com and the importance of balancing short-term gains with long-term goals. The chapter explores the pressure and responsibility of being a CMO, emphasizing the need for evidence-based solutions and effective measurement techniques.

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