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How confused.com challenged the meerkats on smaller budgets - Sam Day

Uncensored CMO

CHAPTER

Selecting Advertising Agencies and Populist Ads

This chapter discusses the process of going to pitch and selecting advertising agencies, highlighting the importance of external agencies providing feedback. It also discusses examples of populist work done by Leo, including the Morrison's Christmas ad, and emphasizes the importance of understanding the target market and conducting research.

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