What Next? Growth and Ownership: Two Sides of the Same Coin
Jun 7, 2025
Mike Maynard, CEO of the Napier Group, is an expert in B2B technology PR and champions employee ownership and team development. He discusses the impact of employee ownership on company culture and productivity. Mike emphasizes the critical need for focus in competitive markets and the importance of investing in employee growth. He also highlights the challenges of measuring marketing effectiveness, urging businesses to go beyond simple metrics. The conversation is a refreshing take on blending ownership and accountability in organizational success.
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Mike's Career Shift and Challenge
- Mike Maynard transitioned from engineering to marketing and eventually took over the Napier Group.
- His career change began by chance and coincided with difficult timing around the dot-com crash.
Focus Creates Big Fish Advantage
- Being a focused small agency allows Napier to be a big player in its niche.
- Specialized focus on B2B technology helped Napier stand out amid thousands of competitors.
Crossing the Technology Chasm
- Crossing from tech enthusiasts to mainstream users is a major challenge for technology products.
- Mainstream users differ fundamentally from technology lovers in how they perceive value.
