Ezra Firestone (Founder of Boom, Zipify, Smart Marketer, and now the owner of Overtone) talks with our Host (and CEO of Smart Marketer), Molly Pittman, in this encouraging beginning-of-the-year episode. Listen as Ezra throws out some wicked-smart wisdom on life and business, and Molly gets to a core question that she is asked All. The. Time. Together they set the record straight on how to think about Top Of Funnel Return on Ad Spend (ROAS). Ezra and Molly provide a seasoned viewpoint that will help you better think about it, especially if you're drawn to those bigger ROAS numbers.
"Would you rather have a 10X ROAS? Where you acquire five customers to sell stuff to later and continue to increase their lifetime value, or would you rather have a 1X or 2X ROAS where you've acquired a hundred customers that you get to monetize further? That's what's missing from the ROAS metric; it does not show scale”. Molly Pittman.
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Links
Mentioned In This Episode, Ezra’s Welcome to 2023 Webinar, https://zipify-1.wistia.com/medias/ni6u5l8y19.Ezra Firestone, https://smartmarketer.com/about/
Molly Pittman, https://mollypittman.com
Smart Marketer Courses, https://smartmarketer.com/courses/
The Smart Marketer Podcast