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Ep. 129, When (And Why) "Low" ROAS Numbers Are A Good Thing (With Ezra Firestone and Molly Pittman).

The Smart Marketer Podcast

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Smart Marketer Podcast - How to Approach Your Year in a Good Way

Ezra: If you've got very high margin business and you're making a lot of profit per order you can be more aggressive if you have very low margin business you don't make a lot ofprofit for order you've got to be a lot more conservative so it's just kind of like business specific. It's highly unlikely unless they're a huge huge brand that they're just spending to spend hey Ezra here doing an outro for this episode ladies and gentlemenif you thought this was cool Molly and I really just scratched the surface but talking about how to approach your year in a good way in a positive way and get it off to a really good start we're still in January baby

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