Top of Funnel Row as Is a Misleading Metric

Top of funnel awareness campaign which is the initial campaign that you're leveraging to get somebody to know that you exist yes it's a direct response campaign. You don't necessarily want your top of funnel row as to be super high because it means you're spending as much as you could be spending but in general I will just say the climate of Facebook and Google and TikTok and Instagram which are kind of the four main ad networks that brands are leveraging to generate visibility. As they're just to add that our clients come to us why is the row as so high right you need to sail further so yeah.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app