How I Built This with Guy Raz Policygenius: Jennifer Fitzgerald
May 24, 2021
Jennifer Fitzgerald, Co-founder and CEO of Policygenius, transitioned from consulting to revolutionizing the insurance marketplace. She discusses her journey of overcoming investor rejection and leveraging content marketing to connect with millennials. Jennifer highlights the complexities of the insurance industry and the importance of consumer education. She shares insights on building a recognizable brand, navigating challenges in fundraising, and the pivotal role of luck and storytelling in her entrepreneurial success.
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Military Kid to Small Town
- Jennifer Fitzgerald's family moved frequently due to her father's Air Force career, experiencing diverse locations like Ohio, Mississippi, and Texas.
- At 14, they settled in rural West Virginia, a stark contrast to their previous urban life in San Antonio.
Peace Corps and Early Business Interest
- After college, Fitzgerald joined the Peace Corps, working in Honduras on an atypical project.
- She helped digitize property tax records for the Santa Barbara municipal government, sparking an early interest in business.
The Intrigue of Insurance
- Insurance, while seemingly boring, presents fascinating challenges in data science and consumer behavior.
- Selling insurance requires addressing psychological barriers and marketing an intangible product people avoid thinking about.
