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Policygenius: Jennifer Fitzgerald
How I Built This with Guy Raz
Do You Know It All?
We were working with a few disability insurance companies, and we were, yes, appointed to be their, to be an independent agent with them. And so it was small amounts spent on a gogle advertising a, stupidly spending money on face book,. Because neither of us knew how to do any of this, right? A, so francois had some marketing background, like maybe six months more than i did. So we said, o k, you're going to be in charge of marketing all do whatever else. That's why they didn't get it. They just looked at us like, ah, were going to be just another, you know, a insurance agency,...
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