This week Dan and Dara discuss Google Analytics' infamous UTMs. They talk about what they are and why they're important in having good, reliable and clean data.
Google Analytics documentation on the Campaign Timeout can be found at https://bit.ly/3gyBLr1.
The post Dan mentions around UTM meaning 'yoU Tell Me' is https://bit.ly/3iZ1Kcz from Christopher S Penn.
In other news, Dan goes out to the cinema and Dara stays in playing poker!
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