Measured Opinions #5: What is a UTM and why is it so important?
The Measure Pod
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Gugo Analytics - The Campaign Time Out
The campaign time out is a way for gugoanlytics to down weight direct traffic. If you're not using u t ms, there's no context there to tell gugoalitics that that session started or originated from twitter. What you are basely doing is by tracking some channels and not tracking other channels with u tms, you are actually artificially increasing the value of the ones are tracking.
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