Measured Opinions #5: What is a UTM and why is it so important?
The Measure Pod
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Are Utiems Needed for All Types of Campaign Activity?
Many ad platforms can do this for you automatically. For me, the only time it really becomes a bit manual or labour intensive is with things like social media. And then it's just a matter of remembering to do something ies it's not possible. But in most of the cases you can.
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