
Measured Opinions #5: What is a UTM and why is it so important?
The Measure Pod
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UTM Tracking
Campaign tracking is fundamental to get correct and reliable channel reporting. It's essential that you reliably and consistently track all your campaign activity with u t ms. For other channels like social, make sure every link you're posting out there to the world has these u t m parometers on it. So outside of worrying about campaign time outs and u t tracking consistency, what have you been up to in your down time? Dan, well, something crazy. Darra, i went out for a meal and then cinema, which in any other time doesn't sound like such a crazy event,. But it's the first time in well over a year that i've done either of those two things. Step
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