Longform

Episode 464: Casey Johnston

Nov 10, 2021
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ANECDOTE

From Applied Physics To Tech Writing

  • Casey studied applied physics and interned in writing while dealing with personal loss and a tough job market.
  • She transitioned from bartending and freelancing to a full-time tech writing job at Ars Technica.
INSIGHT

Practical Evaluation Trumps Hype

  • Casey approaches tech and product coverage with a comparator mindset focused on usefulness and honest evaluation.
  • She enjoyed reviewing devices by using and comparing them to find what actually worked.
ADVICE

Don’t Optimize Only For Metrics

  • Avoid over-optimizing content solely for quantifiable metrics at the cost of quality and voice.
  • Focus on writing that readers genuinely enjoy rather than chasing headline formulas.
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