What Kinds of Writing Will Succeed on the Innernet?

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CNN.com's John Sutter talks about what makes a good piece of writing successful on the innernet. He says some publications zero in on aspects of content that they can kind of quatify to make it more popular. Other times, things like length and key words don't matter as much when you're trying to get people to read your work. "I think i have all the answers via i've sort of seen strategy wise," he says.

Casey Johnston is a journalist and editor who writes the column "Ask A Swole Woman," which now appears in her newsletter ”She's a Beast.”

”I feel more comfortable lately with a sort of beloved-local-restaurant level of success. What's nice about Substack is that we've come to this place that I hope lasts where we can have this sort of local restaurant relationship with writers, or I can have that with readers, where I don't have to be part of this big machine in order to do something that I really like.”

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