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Episode 464: Casey Johnston
Longform
What Kinds of Writing Will Succeed on the Innernet?
CNN.com's John Sutter talks about what makes a good piece of writing successful on the innernet. He says some publications zero in on aspects of content that they can kind of quatify to make it more popular. Other times, things like length and key words don't matter as much when you're trying to get people to read your work. "I think i have all the answers via i've sort of seen strategy wise," he says.
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