The Long Game

Corey Haines on Programmatic SEO, Media Marketing, and SaaS Growth

May 24, 2023

55:59

Snipd AI

Corey Haines, founder of Swipe Files and co-founder of SwipeWell, shares his journey towards entrepreneurship and their passion for tech and marketing. They discuss programmatic SEO, treating content like a product, building thought leaders, and time management. They explore programmatic SEO strategies, the technical foundations, and the importance of content as the cornerstone of marketing. They also highlight the value of media personalities and the risks and rewards of building social thought leaders.

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Quick takeaways

Marketing like a media company involves treating content as a product and focusing on creating high-quality, engaging content.

Elevating individuals within the company to become media personalities builds trust and authority.

Content is the cornerstone of marketing and represents the company's brand, being informative, educational, and entertaining.

Deep dives

Marketing like a media company

Marketing like a media company involves treating content as a product and focusing on creating high-quality, engaging content. It also involves elevating individuals within the company to become media personalities, building trust and authority.

Introduction

4min

Reflections on Goals, Validation, and Personal Growth

2min

Managing Time and Energy

6min

Current Projects and Going Back to Full-Time

2min

Swipe Files and Swipe Well: Exploring Different Approaches

18min

Approaching Marketing like a Media Company

16min

Journey Towards Starting a SaaS Company

8min

In this episode, we are joined by Corey Haines, the founder of Swipe Files and cofounder of SwipeWell. He shares their journey toward entrepreneurship, including the challenges they faced and how they found their passion in the world of tech and marketing.

Corey Haines has been the head of marketing at companies like Baremetrics and SavvyCal as well as consulting with dozens of startups. He's currently writing a book on SaaS marketing called "Founding Marketing" that will be released in 2024.

He also discussed the importance of having a media personality within a company's senior leadership team, treating content like a product, and building individual thought leaders.

The conversation provides insights into the world of programmatic SEO and its potential challenges and opportunities for building a successful SaaS company. They discuss their approach to time management, content creation, and programmatic SEO, as well as the importance of treating content like a product and marketing like a media company.

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