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16min chapter
Corey Haines on Programmatic SEO, Media Marketing, and SaaS Growth
The Long Game
Approaching Marketing like a Media Company
In this chapter, they discuss the concept of programmatic SEO and its relationship to growth marketing. They explore the idea that SaaS companies should approach marketing like media companies, focusing on content as the cornerstone of their strategy. They emphasize the importance of high-quality content and the role of media personalities in building authority and trust.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode