Corey Haines on Programmatic SEO, Media Marketing, and SaaS Growth
The Long Game
Journey Towards Starting a SaaS Company
The speaker reflects on their journey towards realizing their passion for starting a SaaS company and the various projects they have undertaken to prepare for it.
In this episode, we are joined by Corey Haines, the founder of Swipe Files and cofounder of SwipeWell. He shares their journey toward entrepreneurship, including the challenges they faced and how they found their passion in the world of tech and marketing.
Corey Haines has been the head of marketing at companies like Baremetrics and SavvyCal as well as consulting with dozens of startups. He's currently writing a book on SaaS marketing called "Founding Marketing" that will be released in 2024.
He also discussed the importance of having a media personality within a company's senior leadership team, treating content like a product, and building individual thought leaders.
The conversation provides insights into the world of programmatic SEO and its potential challenges and opportunities for building a successful SaaS company. They discuss their approach to time management, content creation, and programmatic SEO, as well as the importance of treating content like a product and marketing like a media company.
Topics:
- Programmatic SEO Marketing
- Enneagram Three Strengths and Weaknesses
- Managing Time and Energy
- Working on what's exciting
- The Difficulty of Content Creation
- Building momentum for Swipe Well.
- Programmatic SEO Strategies
- Programmatic SEO and Generative AI
- Technical Foundations for Programmatic SEO
- Programmatic SEO VS Marketing Like a Media Company
- Content as the Cornerstone of Marketing
- Building Trust through Media Personalities
- The Risks of Building Social Thought Leaders
- Retention and Incentivization
- The Modern Environment of Media Companies
- Journey to self-discovery
Show Links
- Visit Swipe Files and SwipeWell
- Connect with Corey Haines on LinkedIn and Twitter
- Connect with Alex Birkett on LinkedIn and Twitter
- Connect with Omniscient Digital on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
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