18min chapter

The Long Game cover image

Corey Haines on Programmatic SEO, Media Marketing, and SaaS Growth

The Long Game

CHAPTER

Swipe Files and Swipe Well: Exploring Different Approaches

The chapter focuses on the difference between two projects: swipe files and swipe well. It delves into the development and evolution of both projects, the target audiences they cater to, and the synergies between them. Additionally, the chapter discusses programmatic SEO, the reverse approach taken by the speakers, the importance of custom content creation, and the potential impact of generative AI on programmatic SEO.

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