Swipe Files and Swipe Well: Exploring Different Approaches

The chapter focuses on the difference between two projects: swipe files and swipe well. It delves into the development and evolution of both projects, the target audiences they cater to, and the synergies between them. Additionally, the chapter discusses programmatic SEO, the reverse approach taken by the speakers, the importance of custom content creation, and the potential impact of generative AI on programmatic SEO.

Transcript

chevron_right

Play full episode

chevron_right

Transcript

Episode notes

In this episode, we are joined by Corey Haines, the founder of Swipe Files and cofounder of SwipeWell. He shares their journey toward entrepreneurship, including the challenges they faced and how they found their passion in the world of tech and marketing.

Corey Haines has been the head of marketing at companies like Baremetrics and SavvyCal as well as consulting with dozens of startups. He's currently writing a book on SaaS marketing called "Founding Marketing" that will be released in 2024.

He also discussed the importance of having a media personality within a company's senior leadership team, treating content like a product, and building individual thought leaders.

The conversation provides insights into the world of programmatic SEO and its potential challenges and opportunities for building a successful SaaS company. They discuss their approach to time management, content creation, and programmatic SEO, as well as the importance of treating content like a product and marketing like a media company.

Topics: