Overview of the ad tech market and its growth potential

The podcast episode delves into the state of the ad tech industry, highlighting the significant growth potential driven by ad tech's expanding influence across various channels and platforms. The guest emphasizes how ad tech is increasingly 'eating the world' as more industries outside of advertising, such as retail, airlines, and commerce players, are adopting ad tech to promote their brands. However, the guest also discusses how fundamental changes, like cookie deprecation and shifting from third-party to first-party data, are impacting the ecosystem and driving consolidation. Companies are exploring new advertising opportunities, such as commerce media, CTV, and mobile in-app advertising, in response to these shifts.