Conor McKenna

Conor McKenna, a partner at Luma Partners, dives into the challenges ad tech faces in tapping into the lucrative creator economy. He discusses the significant gap between creator engagement and advertising spend, spotlighting the evolving dynamics among platforms like YouTube and TikTok. Creators are gaining leverage, transforming into cross-platform marketers and navigating monetization complexities. The impact of AI and third-party tools in enhancing collaboration between creators and brands is also explored, signaling potential new directions for ad tech.

Join Conor McKenna, Partner at LUMA Partners, as he dives into the dynamic world of M&A markets in adtech and martech. He reveals how the upcoming presidential election and economic factors are shaping M&A activities. Conor discusses the resurgence of strategic transactions post-pandemic and highlights the implications of Google’s antitrust trial on the industry. With insights on navigating the complexities introduced by major tech players and shifting regulations, this conversation is a must-listen for anyone in the sector.

Conor McKenna, partner at Luma Partners, talks about the recent uptick in M&A activity and ad spending growth. They explore the potential of retail media, the lack of innovation in CTV advertising, challenges and opportunities in the ad tech market, and intersections in the advertising industry.