Luma's Conor McKenna on the recent uptick in M&A, whether retail media shows any signs of slowing, and why ad tech is both consolidating and proliferating
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Challenges and Opportunities in the Ad Tech Market
This chapter explores the current climate for the market and dealmaking in the ad tech industry. It discusses the challenges of dropping valuations and aligning buyer and seller valuations, but also highlights opportunities for innovation and growth. The chapter emphasizes the importance of driving results and efficiency in ad spend.
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