Luma's Conor McKenna on the recent uptick in M&A, whether retail media shows any signs of slowing, and why ad tech is both consolidating and proliferating
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The Need for Innovation in CTV Advertising
This chapter explores the lack of unique and bespoke ads in the current CTV advertising landscape and compares it to the innovation seen with Facebook's in-feed ads. It discusses the potential opportunities for creating a stronger consumer experience through native ads on platforms like Netflix.
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