The Amp Netflix’s ad-tier, SvoD cancellations and the demographic skew of US streaming content.
Dec 1, 2022
In this insightful discussion, Orina Zhao, who specializes in APAC streaming metrics, delves into Netflix's bold move to an ad-supported tier, analyzing market dynamics and pricing strategies. Olivia Deane reveals trends in the commissioning and cancellation of original content, reflecting the pressures facing major platforms. Josh Rustage highlights the demographic skews in US streaming content, offering intriguing insights into audience preferences and the strategies that leading services like Amazon and Disney+ use to cater to diverse viewers.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 2min
Netflix's Strategic Shift: The Ad-Supported Tier
01:35 • 10min
Analyzing SVOD Cancellations in a Competitive Streaming Landscape
11:08 • 2min
Shifts in Streaming Content Preferences: From Unscripted to Scripted
12:56 • 2min
Demographics in Streaming: Content Strategies Unveiled
14:28 • 9min