Netflix’s ad-tier, SvoD cancellations and the demographic skew of US streaming content.
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Netflix's Strategic Shift: The Ad-Supported Tier
This chapter explores Netflix's introduction of an ad-supported tier, marking a significant departure from its ad-free history. It examines the economic motivations behind this change and its potential impact on subscriber dynamics across various global markets. Additionally, it delves into the implications for content commissioning and the demographic reach of Netflix's offerings amidst a backdrop of rising cancellations in the streaming industry.
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